Dr. Earl Mindell's Most Important Health Discovery Ever!

Widely regarded as the world's #1 nutritionist, Dr. Earl Mindell's research has resulted in many important health discoveries.
  • He was largely responsible for creating the “nutritional revolution” with the publication of the Vitamin Bible; the biggest-selling nutritional book ever.

  • He was the first to introduce to the world the remarkable health benefits of soy, with his best-selling Soy Miracle book.

  • He brought the power of MSM to mainstream America.

Dedicated to helping others optimize their health and well-being for over 40 years, it is a dream come true for Dr. Mindell to bring the miraculous goji berry to the world.

Earl Mindell, R.Ph., M.H., Ph.D. is recognized as the world’s leading authority in nutrition. He is the bestselling author of 50 books, including Vitamin Bible for the 21st Century. As a registered pharmacist, master herbalist, and professor of nutrition at Pacific Western University in Los Angeles, Dr. Mindell conducts seminars around the world.

Legendary Health Benefits

Many of the legendary health-giving properties of lycium barbarum (goji's Latin name) are today being confirmed in modern scientific studies, and this has led to the possibility of even more far-reaching benefits. Click on a specific area of interest to see for yourself!

Enhanced Immune Response
Free-Radical Prevention